It's not often you get to create a campaign that is seen by almost everyone on planet Earth. For the most iconic brand in the world, TASTE THE FEELING is a huge new direction. As befitting a global super-brand, agencies from around the world contributed work in many spectacular and beautiful ways. Taste the feeling brought people back to the real reason why nothing beats the real thing, COke is delicious.
Money is the #1 source of stress for Americans today. Yet, most people would rather have a root canal than deal with it. We created a movement called “onUp” that’s designed to encourage Americans to take steps toward financial confidence. We created onUp.com to provide the tools and resources to begin that journey. In TV spots, digital videos and online experiences, we have helped over 2.5 million Americans and counting take their first steps to financial confidence.
What happens when no one agrees on what your new gum tastes like? You take a potential weakness and make it a strength. Our clients couldn't agree on what to call a new flavor they'd invented. So we said let's keep it a mystery. A Mega Mystery. See what I did there? We launched with a TV spot and followed up with a series of social media pranks that kept kids insane and guessing, which is always a good thing.
BlackRock is the largest financial institution you’ve never heard of. The manage over four trillion dollars in assets. They were the among the handful of institutions to weather the financial crisis unscathed because they saw through the bullshit and corruption right from the beginning. So when people finally started asking the question, “So what do I do with my money?” We helped BlackRock have all the right answers.
SunTrust bank exists to help people find financial confidence. It’s why SunTrust began the onUp Movement, an ongoing campaign to help inspire and educate people about how to pursue their dreams. But, educating people about finance has been famously boring in the past. So in order to break through and deliver on our brand’s mission, we asked why not making financial literacy fun? In a world where almost everything is gamified, why not make becoming confident with your money the ultimate prize. We worked with financial advisors and created a whole program that anyone can follow.
Whether you are just starting out or have more experience with money, The onUp Challenge guides you through seven unique “Lands of Confidence” that help you identify actionable pathways to accomplish your goals. Simple activities, powerful tools and inspiring advice propel you out of the financial woods to the peak of your financial confidence where you have the skills and knowledge you need to chase your dreams.
Drinking a San Pellegrino Sparkling Fruit Beverage is like taking a quick refreshing trip to Italy. We wanted to share what that experience is like through social media channels. To do that, we developed the first live, robot-powered getaway ever – Three Minutes In Italy. The program was wildly successful for the brand and garnered numerous awards including Cannes recognition.
In the spirits business, your reputation is everything. Smirnoff Vodka has for generations defined the Vodka category, winning every award you can win along the way. But with all the Grey Gooses and Titos of the world claiming the quality mantle, it was time to clear things up and put all the nonsense to rest. Smirnoff is the best tasting vodka in the world, period. We literally melted down all our awards, reforged them into a single trophy and challenged anyone and everyone to try and take it in a blind taste test. We did not lose.
Trident Layers was created with visual interest in mind. The simple, attractive stripes get your mouth watering long before you start chomping. So we thought let's tweak the classic “4 out of 5 dentists” trope that Trident has banked on for decades and ask what eye doctors think of this tasty looking gum.
Apple's iAd platform is technology that gives advertisers an interesting interactive tool to connect with consumers. Citibank's campaign platform is all about helping their customers write the story of their lives. This iAd inspires people to start writing new stories based on suggestions from a Citi Wish fulfilled Agent. This iAd set a record according Apple for the most video views of any iAd ever.
Everyone knows that when you get a cold or a cough, you reach for the Halls cough drops. We all know this. In fact, when you see someone break out the Halls, it’s natural to think you should head for the hills lest you catch the bug. But did you know that Halls is extremely helpful in dealing with allergies, too? Maybe next time don't judge a runny nose by it's ah...you know.
If the world’s most interesting man had a mentor, it’s Tony Sinclair. My first project as a cub writer at Grey, this campaign came about after a long night “researching” the oldest, most renowned gin in the world. Before people discovered being media agnostic, or going native or any of a long list of buzzwords, Tony Sinclair did it all. His own record label, TV show appearances, news stories. You name it. Tony did it.
Wonka Randoms had a shoe string budget to launch their new gummy candies in America. Really it was more like like a single old flip flop that was missing a thong. But that doesn't mean you can't have some fun. Wonka Randoms are gummy candies that come in so many different shapes that it's been theorized that there are more permutations of randoms in a given bag than there are stars in the universe. We invented a guy who is just insane enough to really get that.
